£242.25
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Strategic marketing practice requires the ability to respond rapidly to ever-changing markets through the development of a marketing strategy, which is a plan of action designed to promote and sell products or services. Whilst leaders may already be familiar with basic marketing concepts, it is essential to maintain pace with change especially with regard to developments in data and information management, social and technological change. The aim of this unit is to enable leaders to understand the context in which a marketing strategy is developed. Leaders will appraise theoretical frameworks and processes which inform strategic marketing. They will have the opportunity to reflect on the interrelationship between marketing and an organisation’s strategic aims along with the opportunities and impact of digital marketing. Ultimately, leaders will consider how to develop a marketing strategy, which will enable organisational success. |
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High impact, virtual micro-learning for maximum output. All programmes are £100 and can be toped up to a full CMI Level 5 Qualification.
For all levels of managers, fully accredited qualifications to supercharge careers and earning power.
Aimed at leaders managing projects, although the qualification is also open to learners wishing to build on their general management skills.
For all types of consultants, either wishing to enter the field or already working and looking to develop into strategic roles.
For all types of leaders looking to develop their leadership and communications skills, and nurture and build effective and functional teams.
High impact, virtual micro-learning for maximum output. All programmes are £100 and can be toped up to a full CMI Level 5 Qualification.
For all levels of managers, fully accredited qualifications to supercharge careers and earning power.
Aimed at leaders managing projects, although the qualification is also open to learners wishing to build on their general management skills.
For all types of consultants, either wishing to enter the field or already working and looking to develop into strategic roles.
For all types of leaders looking to develop their leadership and communications skills, and nurture and build effective and functional teams.
